The german out-of-home media seller Ströer DERG Media introduces its new network of living surface installations in selected german high speed train stations. Beiersdorf AG is the first advertising customer to make use of the new innovative media for their NIVEA Diamond Gloss campaign. The installation in the historic Wandelhalle, the shopping mall area of the Hamburg central station, transforms the advertising campaign’s key visual diamonds into a magic interactive experience. The result is that advertising recall and advertising effect in the target group outperform traditional out-of-home media.
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