For the new shopping mall RATIO_Land vertigo-systems and Maas & Partner jointly realize an example of a proverbially speaking living shopping-architecture. The video wall integrated in the center of the mall serves as an eye-catcher and playground at the same time. The adventurous content encourages spontaneous playing. Such as the impressive interactive and tropical fish aquarium, which reacts at every movement of the audience. The successful architectural layout paired with the popular interactive media installation, transform the location to a visible, lively and communicative meeting point for young and young at heart. The meeting point changes to an arena, as soon as the video wall’s second use of the screen for public viewing comes into play.