While Heineken's new modern aluminum STR BOTTLE design looks stylish in any light, the UV reflective coating reveals a surprise under black lights. The same effect fascinates the visitors of Heinekens Club Tour in a larger-than-life interactive floor projection powered by ›living surface‹. Thanks to the touchless interactive media technology the bottle changes its appearance with every visitor stepping into the magic projection area.
Content creation and on-site media installation have been carried out by richnerstutz ag, Villmergen. The Clubs Les Docks in Lausanne and Club Imagine in Zurich served as selected event locations.
- click here for the video documentation of the project