The road show “Experiencia Toyota”, which is touring from Barcelona to Madrid, via Valencia, until November 2008, is bringing an outstanding audiovisual experience to selected locations. Large format projections, holographic displays and interactive media are being used to present the innovative power of Toyota. Two interactive tables, in XXL-format, and an extra large ground projection area, powered by eight digital projectors, are controlled by living surface. The interactive surface contains content related to nature and sustainability in order to highlight Toyota’s environmental commitment.
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