The new tradeshow booth of the German consumer bank Postbank, allows the bank to adapt its booth size flexibly to different sorts of national trade fairs while consistently keeping the clear corporate design of Postbank. Communication and interaction with the customers are ruling the design concept of the booth. Interactivity with the customer is taken to a literal level when the large flatscreen wall is turned into a virtual soccer stadium. Then the customers are invited to challenge the digital goalkeeper and to score with the virtual Postbank-branded ball.
The technology behind this great camera based activity game comes from vertigo systems: Postbank received a special re-branded version of ›virtual penalty kick‹.
›living surface - virtual penalty kick‹
[Fotos: Stefan Schilling]