In summer 2010 fnac Brazil contributed to soccermania with a very special promotion event. For several weeks, the 9 leading fnac outlets had been equipped with ›virtual penalty kick‹. Every customer was invited to take part in the penalty shooting. Young and old, novice to professionals demonstrated their shooting skills and had great fun. Once again, vertigo systems and the Brazilian partner vertigo4, proved how to deliver great interactive promotions with long lasting effect on brand building and customer retention.
Copyright movieclip: m&m TV, Brasilien