Welcome to the latest issue of our e-mail newsletter! Today, we will report about selected projects that deliver great interactive experiences in architecture design and event marketing.

Your newsletter team of ›vertigo systems‹

Morocco mall: virtual aquarium enriches the oriental dreamworld

The recently opened Morocco Mall in Casablanca is an exciting and stylish masterpiece for international luxury shopping and entertainment with oriental flavour. Facilities, style and size are raising the bar for future projects. One of the central elements of the mall is Aquadream - a 360 degree aquarium with a tubular glass elevator inside. Queue up in front of the elevator and the large virtual interactive aquarium created by vertigo systems will offer you a foretaste of the subsequent breathtaking experience in the real underwaterworld. The virtual experience will give you a nearly similar water experience thanks to the high standard multiprojection on a bended surface, the high speed touchless interactivity and the accurate digital 3d modelling of the fish. All in all, a truly unforgettable memory.

Interactive Audi Q3 event marketing

Together with his retailers Audi celebrated the introduction of the new Q3 during a unique road show. Between the 2nd and 26th October the show impressively presented the three adventure worlds URBAN, MOVE and SOCIAL of the new compact off-road models in 9 cities across Germany. The section SOCIAL welcomed the guests with countless virtual and interactive specimen copies of the new Q3. On the 6m long surface of the bar numerous little 3D-model replications precisely maneuvered around spontaneously placed obstacles. The project was realized in collaboration with Avantgarde GmbH and Wige Performance AG.

ABC Design at the trade fair Kind+Jugend 2012

The new collection of the internationally successful stroller manufacturer ABC Design was acknowledged with great enthusiasm at this year's trade fair Kind+Jugend in Cologne. The eye-catcher in the entrance area of the inviting and friendly designed exhibition booth was the virtual, interactive product vitrine. The current season's new top stroller models were presented on the 3 sq m screen in real size, hyper realistic resolution and shining colors. Provided the visitors brushed aside the overlying interactive fair-weather clouds as if by an invisible hand, of course. The in close collaboration of vertigo systems and its customer ABC Design realized multimedia installation in the entrance area completed the entire attractive design of the exhibition booth.

Digital eye-catcher at the new meeting place for shopping of Nordhessen

For the new shopping mall RATIO_Land vertigo-systems and Maas & Partner jointly realize an example of a proverbially speaking living shopping-architecture. The video wall integrated in the center of the mall serves as an eye-catcher and playground at the same time. The adventurous content encourages spontaneous playing. Such as the impressive interactive and tropical fish aquarium, which reacts at every movement of the audience. The successful architectural layout paired with the popular interactive media installation, transform the location to a visible, lively and communicative meeting point for young and young at heart. The meeting point changes to an arena, as soon as the video wall’s second use of the screen for public viewing comes into play.