interactive audi Q3 event marketing

Together with his retailers Audi celebrated the introduction of the new Q3 during a unique road show. Between the 2nd and 26th October the show impressively presented the three adventure worlds URBAN, MOVE and SOCIAL of the new compact off-road models in 9 cities across Germany. The section SOCIAL welcomed the guests with countless virtual and interactive specimen copies of the new Q3. On the 6m long surface of the bar numerous little 3D-model replications precisely maneuvered around spontaneously placed obstacles. The project was realized in collaboration with Avantgarde GmbH and Wige Performance AG. 


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