The brand new e-arena XPERION, located in the Saturn store at Hansaring, Cologne, introduces a modern retail experience: 3000 square meters of store space feature everything that gamers love.
One of the store partners is world’s most-famous video game publisher, Activision Blizzard. Working together with Elke Wilms – Werbeagentur, vertigo systems has created a spectacular eye-catcher: The interactive showcase ›living window‹, which attractes pedestrians in a magic way and invites them to enter the store.